Essentials of SEO Marketing: Components and Types of SEO

Why Do I Need Search Engine Optimization Marketing for my online Business?

Search engine optimization (SEO) is a form of marketing that helps businesses increase their visibility on search engines like Google, Yahoo!, and Bing. There are few different types of SEO that can be beneficial for any business online.

Content Marketing: Uses the creation and sharing of content to promote products or services.

Social Media Marketing: Utilizes social media platforms, such as Twitter, Facebook, Pinterest, and more to market products or services.

PPC Advertising / Search Engine Ads: Uses pay-per-click ads to drive traffic to websites with the goal being sales conversions.

In order to rank higher than the competition, businesses often use various SEO strategies, such as link-building strategies to consider like guest blogging and article submissions. It is important to establish a presence on other websites in order for a business website or blogs to rank higher with search engines – Google, Bing, Yahoo!, etc. – when someone performs an online search related to the keywords.

2 Major Types of SEO

There are two main Types of SEO marketing in any successful SEO campaign:

  • On-Page Optimization: Focuses on optimizing the content, structure, and speed of a website so that it performs well in search engine rankings.
  • Off-Page Optimization: Refers to techniques used to promote websites or web pages by linking them from other sites such as social media platforms, forums, or blogs. Off-page is done through link building or social media, such as with article marketing, directory submissions, press releases, and blog commenting.

Elements to follow in order to perform Search Engine Optimization

The Elements of Search Engine Marketing and also the best practice followed by Search Engine Marketing Agencies further include the following items that should be included in any strategy:

  • Keyword selection (which relates to type)
  • Content creation for inclusion on a website as well as other mediums, such as blogs/eBooks
  • Design (if applicable) for the appearance of the site
  • Promotion within digital channels, including affiliate programs

Useful Tips for Successful SEO Marketing

Keywords: Try to spread focus on between 15 different keywords. It is important to ensure that each keyword has a good search volume, but it’s also essential to make sure not too many pages share the same keywords. This causes problems with over-optimization which can get the website flagged by Google for being “spammy.” A general rule of thumb would be one page per keyword phrase in order to maintain balance.

Title Tag: It is the first highlight that people see when they do a search for your website, so it’s important to include keywords in this section as well. It also helps Google to understand the page and helps with rankings on SERPS (Search Engine Results Pages). Make sure to have at least 72 characters in this area of content because anything less may not show up properly on some browsers or might be cut off due to limited screen space.

Meta Description: It should contain a brief summary of an article that includes any relevant information which should not be longer than 150 characters, and it is best to include keywords in this section as well.

Page Title: It is the last thing on content that Google will see before deciding on the relevance or value of the site for a particular keyword phrase. It should also contain any important keywords targeted while still being brief enough to have at least one sentence describing the content of that page (recommended limit of approximately 70 characters).

Sitemap: It should be created before editing the website so that Google or other search engines can better find and index all of the pages published. This makes it easier for them to crawl through everything in a logical order, as well as ensure they do not miss anything important when building their SERPs (Search Engine Results Pages).

Mobile-Friendly: It is always good to ensure that content is mobile-friendly because people access websites more often on their phones than tablets or laptops. Update any images with smaller file sizes like JPEGs, rather than GIFs, which take up much larger amounts of space.

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